Exploring ‘Inside the Internet of India’. An anti-survey by NowFloats. NowFloats, a Hyderabad-based company which enables businesses to get discovered online by simply using SMS or APPs.
There are 50M Small & Medium Businesses in India, while there are only 700K registered websites. It is estimated that almost 10M Indian businesses need online identity. With 900M+ mobile phones and SMS being the pervasive technology, NowFloats believes that getting business online thru SMS (or APPs) is a scalable and sustainable business.
Digital Desh, an initiative by Nowfloats is the platform that tells the Indian Internet story. It’s a story with many intricacies, mysteries, unusual answers to common problems, and everyday heroes. There is a young boy who has lost his father but uses his phone to run their family business and help his own education, and there is an elderly gentleman who still runs his clothing business, now on the internet also.
Today The initiative touches a new height called Digital Desh 2.0. Catch the live blog action of this initiative only on Pixr8,