American E-commerce giant Amazon’s Indian subsidiary said Indian micro, small and medium enterprises (MSMEs) and brands that are part of its Global Selling Programme (GSP) have crossed $2 billion in cumulative exports.
The company, which had started GSP in 2015, allows Indian companies to export to other countries through 15 Amazon websites globally. The program had started with a few hundred sellers and now has over 60,000 exporters.
In January this year, Amazon had pledged to enable $10 billion in cumulative exports by 2025.
Amit Agarwal, senior VP and country head Amazon India, said, micro, small and medium enterprises (MSMEs) are the backbone of the Indian economy and by digitizing them, the company is contributing towards boosting exports and job creation that will empower inclusive economic growth of the country.
“The program is witnessing momentous growth. It took three years for the program to hit exports of $1 billion and now it has grown 100 percent to hit the next $1 billion in less than 18 months,” he added.
Indian SMEs and brands using Amazon global selling export worldwide has now crossed $2 billion in cumulative exports, he noted.
Agarwal added that Amazon remains committed to its pledge to digitise 10 million MSMEs, enable one million incremental jobs and drive $10 billion in e-commerce exports by 2020.
Nitin Gadkari, Union road transport, and MSME minister of India said the MSME sector contributes about 30 percent of the growth of the country and about 48 percent of India’s exports.
Stating that exports is a key priority for the government, he said the focus is on supporting Indian MSMEs to be more successful in the international markets and increasing their share of exports to 60 percent.
“The product quality (of MSMEs) is very good but they need packaging, good designing,” he said adding that this will help in further enhancing popularity of Indian products in international markets.
The minister said products like honey, mushroom and furniture have huge potential.
Amazon also released its ‘Exports Digest 2020’ on Monday. It said the number of exporters on Amazon has grown to over 60,000 with sellers joining from metros as well as tier II and III cities.
In 2019, several Indian entrepreneurs and businesses including Wow Skincare (Hair and Beauty), California Design Den (Bed Linens), Chandrakala Creations (Indian Fashion), Aheli (Jewelry), SVA Organics (Herbal products) emerged as globally successful brands, underlining the popularity of ‘Made in India’ products in international markets, it added.