With the growing number of Android users in India, the country saw 36.9 billion app downloads from Google Play Store between January 2012 and August 2018 which marks as the highest among all countries, according to mobile app analytics firm App Annie.
This study was done on the 10th anniversary of the Google Play Store. India accounted for 11.2% of the Google Play Store pie worldwide, given that global downloads for the period were 330 billion.
Following India, the US was in second position with 35.1 billion downloads. The further positions were held by Brazil (25.2 billion), Russia (15.9 billion), Indonesia (14.6 billion) and Mexico (12.7 billion). On an annual basis, India became the No. 1 downloader from Google Play Store in 2016.
Taking into account both Google Play Store and Apple iOS Store downloads, the country ranks no. 2 with China leading in the combined number. However, Indians still don’t spend much money on apps. People in India prefer free apps and avoid in-app purchases. And thus, the country does not rank among the top 10 on app spends.
Along with this, Indians are also more selective in app downloads and usage may be because of lower phone storage capacities. With an average download of 62 apps on their mobiles and active use of 35 apps, Indians ranked 11th on this measure.
The report stated that the all-time most popular games globally were Subway Surfers, Candy Crush Saga, My Talking Tom, Pou, Temple Run 2 and Fruit Ninja. Among the most popular paid-for games were Puzzle & Dragons, Monster Strike, Clash of Clans, Candy Crush Saga, and Fate/ Grand Order. Pokemon Go came seventh in the ranking.