Zarget today announced it has raised $6M Series A round of funding, led by Sequoia India, with participation from current investors Accel, and Matrix Partners. The company plans to use funds to scale its marketing automation products and help small businesses easily optimize their web presence in real-time without any coding skills required.
With Zarget’s all-in-one platform, any business owner has an easy and affordable way to become an effective digital marketer and improve performance of their websites instantly, without learning how to code or hiring an expensive IT department. Zarget offers all of the capabilities of competing solutions and more – including A/B testing, dynamic heatmaps, funnel analysis, form analytics, and user polls and feedback – but at 10% of the cost, and it’s backed by exceptional 24/7 customer support.
“Zarget has an exceptionally talented team of product engineers who’ve spent the past 10 years developing customer relationship management business automation software that’s already in use by leading enterprises today,” said Shailesh Lakhani, Managing Director, Sequoia India. “We’re excited to back a team with such proven capabilities and believe their marketing platform will become an essential fixture within the SMB marketplace for many years to come.”
In addition to the latest round, Zarget is announcing recent growth and customer traction with more than 1,000 customer signups in 10 countries in just four months since launch, including leading brands like Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil.
“Zarget’s A/B testing and HeatMaps made it easy and affordable for us to launch experiments and make the proper decisions to improve our customer experience,” said Anand Krishnamoorthy, CEO of Wedtree, an online store for wedding gifts.
Zarget was founded in 2015 by three seasoned SMB entrepreneurs, Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade at Zoho building business productivity tools and customer relationship management software. The company has now raised $7.5 million to date from global venture capital firms Sequoia Capital, Accel Partners and Matrix Partners.