Saturday, April 13


India, July 30th, 2021: Bengaluru-based tech startup, Wasabi (Truegrit Technologies Private Limited) has raised $1.8 Million in a seed round led by Ankur Capital. The round also saw participation from Binny Bansal backed 021 Capital, Sparrow Capital, and notable angels like Ankit Bhati (Ola), Mekin Maheshwari (Udhyam Learning), Lalit Keshre (Groww), Revant Bhate (Mosaic Wellness), Abhishek Goyal (Tracxn), and Ashish Goel (Urban Ladder) among others. The funds raised will be utilized to build a strong engineering team, develop their product offering and create early customer traction. 

Founded in January 2021 by Pradeep Dodle and Nikhil Goenka, Wasabi is building easy-to-use communication and growth platform for small and medium businesses in India to help them manage customer relationships better and grow their business. With their deep domain and product expertise, spanning stints at PhonePe, Flipkart and Ola, the team aims to address the challenges that SMBs face in providing high-quality digital experiences to customers. 

According to industry estimates, there are more than 60 Million registered small and medium businesses in India and many millions more home-based businesses. While consumers are increasingly going digital, these businesses are lagging behind in embracing new technologies that could help them become more data-driven while also catalysing a more contextual real-time engagement with their customers. The team believes the next 3-5 years will be transformational where millions of these small businesses will go digital to survive and thrive. 

Nikhil Goenka, Co-Founder, Wasabi, added, “The biggest moat for small businesses is their relationship and proximity to customers. While they do this exceptionally well offline, they are struggling to extend the same experience digitally. They juggle with multiple apps and find it complex to manage. We want to simplify this, help them build stronger customer relationships and grow their business.”

Ritu Verma, Co-Founder and Managing Partner, Ankur Capital, also shared, “We are excited to partner with Pradeep and Nikhil to reimagine the millions of small businesses in India and enhance their capabilities. We see SMBs as the backbone of Indian commerce and the opportunity to expand their offerings and grow their businesses to compete in the new digital age as table stakes. Simple, easy to use products will define winners in tech and we believe the team at Wasabi is already well on its way in building a world class product!”