Spending your weekends washing clothes, hanging them out to dry and then waiting for your dhobi-walla to come and collect the laundry – all in the hope of ensuring you have clean, fresh clothes for the week is an urban nightmare that is being faced by millions of households across India today.
Unitus Seed Fund, India’s most active seed fund supporting startups innovating for the masses, announced its investment in OneClickWash, a firm that aims to simplify the way India does laundry. OneClickWash is currently operating in Gurgaon.
According to estimates from Eurormonitor and OneClickWash, the size of the household laundry market in the top ten cities in India is between INR 13,000 crore – INR 26,000 crore (USD 2-4 billion).
Organized laundry is a recession-proof growth opportunity. The different steps of the process – washing, drying and ironing are undertaken by multiple in-house/outsourced processes where the delivery quality isn’t consistent.
“We are focused on making our services affordable to every middle household in India. Owning the entire supply chain is critical for this. This helps us provide the best possible customer experience and not just act as aggregators.” said Vivek Iyer, CEO OneClickWash. “Just as Faasos has scaled across the country with localized “cloud” kitchens, we plan to scale up through the “cloud” laundromat model.”
End-to-End Laundry Model
OneClickWash brings affordable and reliable laundry to the customer’s doorstop while ensuring best-in-class customer experience. A household of four can outsource their entire laundry – washing, drying and ironing- for one month to OneClickWash at just INR 2,500 (USD 37) while an individual needs to pay just INR 800 (USD 16). Through their integrated model, where OneClickWash owns the entire supply chain, the customer enjoys the comfort of on-time and reliable laundry services delivered to their doorsteps.
In scaling up laundry solutions, the firm also has the opportunity to provide employment and sustained channels of income to thousands of unorganized workers seeking employment in India.
OneClickWash has been able to demonstrate 7x revenue growth over the last 7 months. 60% of customers who try the service become recurring users, a testimony to the quality of customer experience and reliability of service the firm is able to provide.
“Being a bachelor software engineer, I barely get anytime to do my laundry. And having a fresh set of clothes for my important business meetings is very crucial” said Gaurav Dixit, a OneClickWash customer since Aug’15. “OneClickWash provides me the comfort of having fresh pile of laundry delivered at my doorstep with a simple click of an app button” he added.
“We believe that organized laundry is an untapped market need in India and are really happy to partner in the growth story of OneClickWash as it rapidly expands its customer base and revolutionizes the way people do their laundry.” said Dave Richards, Co-Founder and Managing Partner Unitus Seed Fund.