Former Indian Cricket Team Captain Sourav Ganguly has recently showed his interest in startups by investing an amount of around $464,000 ( Rs 3 crore) in a Mumbai-based entertainment company- Flickstree.
Besides him, Kolkata-based Aditya Group’s Anirban Aditya and Ankit Aditya, and Moksh Sports Ventures were the main participants in the round.
Flickstree is a tech-entertainment company, started by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014, officially launched in August 2016, and marks Ganguly’s debut in startup investment.
“Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed,” said Ganguly.
The platform compiles free-to-watch online videos from social network, media-sites, and vlogs and creates a custom user feed. Flickstree uses a proprietary self-learning engine(AI) to understand user , predict user’s behavior and suggest content that the user is likely to engage with.
“Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re on the forefront of innovative cutting edge technology and have great founders to realise their vision”, said Ganguly in a statement.
Saurabh Singh said in a statement that the team is delighted to have Sourav Ganguly on board as a partner, investor and a catalyst who truly believes in their ideas.Like this press release? Submit yours here.