Synctag, social media analytics startup received a Series A funding of Rs 2 Crore from private equity company Subhkam Ventures to begin operating in international markets.
The private equity firm disclosed that the funding was carried out for a “significant stake” in the AI analytics startup. Investor Mohit Khadaria also participated in the funding round and joined the board of the company as well. Filings reveal that the funding occurred in January. Synctag is now looking forward to step in the markets of New Zealand, Australia, Ireland and UK and scale up the services and products it offers with their fresh capital infuse.
This is already the fourth round of funding for Syntag in their three years of activity. They received two rounds of seed funding in 2015 and a third round in 2016 at a 35 crore valuation.
Synctag provides services such as managing your social, email, content and other type of medias for its customers. They work specially on managing their clients’ social media accounts ranging from Facebook & Instagram to LinkedIn and Twitter. The platform also plans, schedules and monitors the social media posts and activity while working with the clients’ internal team to create and maintain a good social brand image. Finally, the firm also measure and report all the relevant data related to the social media accounts.
Synctag’s clients include The Government of Gujurat and the Government of Haryana, Mrs Clean and Le Meridien.