Founded in 2015 by three ex-Zoho employees Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, Zarget has raised $1.5 million in seed funding from global venture capital firms Accel Partners and Matrix Partners, and angel investors such as Girish Mathrubootham, CEO of Freshdesk.
The company launched its Zarget platform, a conversion rate optimization tool built as a Chrome plugin and intended for use by marketers, product managers and web designers.
The new platform is a much needed solution for firms that previously used multiple software products to complete A/B testing, funnel analysis, and heatmaps. Zarget provides all of these tools in one platform with the added simplicity of a Chrome plugin, so users no longer need to waste time and valuable resources loading websites into an application.
“Zarget represents an evolutionary leap in terms of how companies can optimize conversions and see deeper into site performance,” said Arvind Parthiban, CEO of Zarget. “Consider the slow advances in our industry compared to the music industry, which moved quickly from records to CDs on to iPods and streaming. Our Chrome plugin is the next step and represents the future of site optimization as we’ve made it seamless and more efficient through the combination of several feature sets. We anticipate fast adoption as the need and budgeting for conversion rate optimization increases globally. And ecommerce and SaaS firms will immediately realize the benefits of a single tool for real-time heatmapping combined with A/B and funnel testing.”
The first tool to optimize beyond login pages, Zarget is ideal for improving checkout pages and various SaaS website tools without any of the related security vulnerabilities. Heatmap support for interactive design elements such as sliding banners, drop-down menus and HTML5 moving elements is a core Zarget feature. This allows users to track visitors in real time, instead of the “snapshot” approach used by competitors that cannot capture visitor activities on dynamic elements. Funnel analysis capabilities within Zarget allow companies to see where visitors are dropping off from the website by configuring multiple pages together.