Intex Technologies, a mobile handset and consumer electronics company, said it has invested in Rooter, a sports engagement platform, thus marking its foray in start up funding.
Commenting on the investment, Keshav Bansal, Director, Intex Technologies said, “As sports is an extremely emotion-driven phenomenon and the sports fan engagement platform is a completely uncharted territory, Rooter has limitless scope for growth…By funding start-up ventures like Rooter, we want to take brand Intex to the next level where it connects with the global audience.
“Intex Technologies…is now entering into funding innovative start-ups with the first being Rooter – the world’s first digital platform that connects, engages and helps sports audiences to interact with each other on a real-time basis during an event,” an Intex Technologies statement said.