Run by Maverix Platforms Pvt. Ltd, ready-to-cook food brand Fingerlix, has recently raised $7 million in a Series B funding round led by Accel Partners and its existing investor Zephyr Peacock India.
The startup is also planning to launch recipe-based offerings in several centre-of-plate categories. Other than that, it will be utilising the funds to accelerate its growth strategy and expand into newer geographies of Bengaluru, Hyderabad, Chennai and Delhi-NCR.
Currently Fingerlix is offering ready-to-cook products such as batters, mixes, curries, lentils and paranthas. It will soon be offering Upma Mix, Biryani Mix and Puran Poli after the funding it raised.
“We are delighted to partner with Accel, and further strengthen our association with Zephyr Peacock. We look forward to working closely with them in the areas of analytics, widening of our distribution channels and expanding our presence across high-demand geographies,” said Shree Bharambe, Co-founder and CEO, Fingerlix.
The company will also be setting shops across the top 10 cities in India, before it steps overseas markets.
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“Fingerlix is trying to solve the growing need for healthy and tasty cooking at home, a vision we believe in and with a team that can solve it better than anyone else,” said Prayank Swaroop, principal, Accel Partners.
The startup earlier raised a funding of $3 million in a Series A round led by Zephyr.
Pankaj Raina, Vice President, Zephyr Peacock, added, “The past few years have witnessed a rise in demand for convenience foods led by rapid changes in consumers’ lifestyle and food preferences. However, the market for ready-to-cook fresh food remains largely untapped. Given the exciting response that Fingerlix has received in Mumbai and Pune, we believe it is well-positioned to become the market leader in this emerging segment across the country.”