Charcoal Eats, a tech-driven quick service restaurant (QSR) raised a Pre-Series A funding round of Rs 5 Crore from several investors.
The funds raised will serve to increase Charcoal Eats’ footprint across new demographics while consolidating its presence in current markets its operating as well. Furthermore, it will serve to invest in customer acquisition and brand building as well.
Charcoal Eats aims at operating over 60 offline stores spread across 10 different cities which will be a significant upgrade from the 22 outlets it operates across six cities currently, namely Mumbai, Pune, Thane, Navi Mumbai, Nashik and Delhi-NCR.
“Our strong product focus enabled by in-house technology is at the heart of our business. In the last 2 years, we have served over half a million customers and enjoy a high customer satisfaction, resulting in repeat business of over 50 percent. The new investment reiterates our commitment towards building a sustainable and scalable Indian QSR offering consistent quality across the country,” said the company’s co-founder and CEO, Anurag Mehrotra.
Charcoat Eats delivers all-day food spreading from snacks to meal times at varying price units. Customers can dine-in, take away or order as delivery, as per their wish. Charcoal Eats’ consumers can also turn to digital platforms such as its app or website or food delivery platforms such as Foodpanda, Swiggy and Zomato.