A pet care grooming startup called Captain Zack has raised an amount of $1.5 million in Pre-Series A round. The particular funding round was led by industrialists Kushal Desai and Chaitanya Desai through their family office.
The company is owned by EM Personal Care and is based out of Mumbai. It is planning to use the funds raised in this round in marketing and brand awareness.
Along with this, backers like Naval Bir Kumar – erstwhile head at IDFC Asset Management & Standard Chartered Asset Management, Sunil Agarwal, owner – entrepreneur at Joy Cosmetics and experienced investment banker Ketan Shah, who manages Panini Advisors LLP also participated in this round.
Mohit Lalvani, MD & Founder of EM Personal Care stated that this industry currently is not so popular in India. He mentioned that Captain Zack cautiously and carefully selects its products which are not harmful and made out of exotic materials. The toxin-free brand’s range of products that include specially made formulations that are paraben-free and vegan.
Captain Zack sells its products through its own platform as well as other e-commerce platforms like Flipkart, Amazon. At present, the company claims to have a team of 22 members and has a presence across the major metros. Also, the pet care market in India is expected to hit the $270 million mark by 2019.
The funding will be primarily used for Captain Zack, however, part of it will also be used for Coccoon which the other brand owned by EM Personal Care that offers unique beauty formulations using exotic fruits and plants, such as a non-invasive wrinkle filler, high end night serum, radiance cream.
“Coccoon is a brand that seeks to protect and pamper through innovative haircare and skincare products that use natural actives instead of harmful chemicals,” said Mohit.