SaaS Startup, Paperflite which is on a mission to transform how B2B marketers deliver and measure content marketing has a closed a $400K seed funding round, led by The Chennai Angels, India’s leading angel investing group.
Girish Mathrubootham, Founder and CEO of Freshworks, T R Santhanakrishnan, CEO of Datatracks and ex-CFO of Sutherland Global Services, Mithun Sancheti, CEO of Caratlane participated in the round as a part of The Chennai Angels amongst others.
“We are excited to join Paperflite to enable them fully harness the rapidly growing demand for the product. With increasing levels of sophistication that buyers expect, Paperflite helps businesses leverage content effectively to create value at every stage of the buying journey and improve sales effectiveness”, said Ajit Chordia who lead the investment from The Chennai Angels.
The round also saw participation from Like Mind Ventures led by Krishnan Srinivasan and an HNI group led by Adrian Rusu from Singapore both of whom join the Board as Observers.
“Today, content is everywhere. It is at the core of how we communicate with our audience. The number of channels are exploding and businesses are losing control over the amount of content they create, how they distribute to the right audience and measure how buyers are engaging with them. We built Paperflite so marketing teams can drive smarter content marketing decisions and empower sales with relevant content contextualized to their sales opportunity. The transformative results of our customers success in a short span of time are a proof of how content in context can steer marketing organization forward with clear, insightful decisions,” Said, Vinoth Kumar who co-founded Paperflite along with his friends and former colleagues at Cognizant, Yega Kumarappan and Anant Bhat.