After Amitabh Bachchan, Hrithik Roshan and many others, Aamir Khan has shown interest in startup ecosystem by funding $1.2 million in an online furniture renting startup Furlenco.
Bengaluru based furniture renting marketplace, run by Kieraya Furnishing Solutions Pvt Ltd, was founded back in 2011 by Ajith Karimpana, and offers furniture on a subscription based model in Delhi NCR, Bengaluru, Mumbai and Pune.
The funiture rental platform has raised $30 million in total equity and debt funding from Lightbox Ventures, Hong Kong-based venture capital fund Axis Capital and others till date.
Actors and sports celebrities are often given equity in lieu of being brand ambassadors for that startup, but in this case Aamir Khan will not be the brand ambassador for the company.
Bollywood celebs have recently been seem fascinated by the startup ecosystem. Earlier cricketer Sachin Tendulkar invested in gaming and entertainment startup Smaash. Jacquelin Fernandez also invested in Mumbai based cold pressed juice startup Rakyan Beverages Pvt. Ltd.