New Delhi based Sports Flashes Pvt Ltd which runs a sports content app “Sports Flashes” has raised Rs. 6.7 crore ( $1 million) in a pre Series A funding from an early stage venture incubator SRI Capital.
The company will be utilising the funds obtained in expanding its operations.
Sports Flashes is currently available on both Android and iOS and provides content in seven Indian languages on different topics such as sports news, live scores, fantasy gaming, expert views, trivia, and more.
Founded in 2016 by Raman Raheja, an entertainment and sports professional and Keshaw Sinha, an IT veteran Sports Flashes claims to have 300,000 downloads till date and aims to touch 1 million downloads by the end of this year.
Speaking of the latest development, Raman Raheja said,
We are looking to create and promote hyperlocal sports content across 18 states and acquire Indian sports content covering at least 20 sports categories. We have virtually no competition as of now in the exclusive sports streaming and multi-sports content space, though SportsKeeda is a worthy benchmark to understand market dynamics.
Raheja has an enormous 20 years of experience in sports and has also been associated with World Kabaddi League, Commonwealth Games and Indian Premier League among others.
SRI capital is a budding seed stage investor that focuses on Indian consumer market, enterprise software deep technology, and enterprise software as a service. It has some prominent names in its investment portfolio such as FabHotels, app Healthify, SaaS firms YellowDig and Zuppler.