Mumbai-based children’s snack foods company Mumum Co raises ₹3.4 crores angel funding from angel investors like Nisa Godrej, Executive Chairman of Godrej Consumer Products Ltd, and Siddharth Parekh and Sumeet Nindrajog, co-founders of Paragon Partners.
The food company will use this funding to offer a new product range, team hiring, and expansion in tier 2 cities.
Founded by Farah Nathani Menzies & Shreya Lamba in 2017, Mumum Co makes healthy and nutritious snacks for kids combining fruits, grains, and veggies.
“The “very, very real” nature of Mumum Co products comes from our conscious effort to feed our kids with 100% natural and nourishing foods to help their little bodies grow better and faster with no preservatives or additives”, said Shreya Lamba, Co-founder of The Mumum Co.
The company food products are also available online on websites such as Amazon and FirstCry, Babychakra among others. The brand is set to expand to over eight more cities by the end of the year.
Its product range currently includes Super Sprinkles, Mighty Melties, and Cool Crunchies.
The products are also available across 100 stores in Bengaluru, Mumbai, and Pune. It is set to expand to over eight cities by the end of the year.
The future of India Snacks Market can be judged from the fact that this industry is expected to grow with double digit CAGR for the time frame of 2018 to 2024. India snacks market is dived between organized players and unorganized market.
Pratap Snacks, Balaji Wafers, DFM Foods, Bikanervala, Haldirams and PepsiCo India are some of the most popular snacks companies in the India organized snacks market.
According to the recent report, PepsiCo India has the highest its market share year compared to other snacks companies present in India.