August 7, 2019: Indian Singer Sukhbir Singh announced his first investment in Gurugram based beverage startup, LQI.
LQI, is selected as the first startup by Mr. Singh for investment, out of 5 startups shortlisted by startup incubator company Startup Buddy for pitching.
LQI is in the process of raising USD 200K and the Funds will be deployed to increase the production capacity and the geographical expansion to newer markets.
As per the news, Singer Sukhbir investment amount is between 10 to 25 Lakhs.
Founded in Mid-2016 by Shubham Khanna, Palak Kapoor, and Kapil Kumar, LQI uses their proprietary technology to manufacture Smoothie, Milkshake and Fruit Water frozen packs made with 100% raw fresh fruit with an increased shelf life of 2.5 months without use of any colors, flavors, purees or preservatives.
LQI also received initial angel investment support from Dr.Ritesh Malik (Founder, Innov8) and got incubated at Atal Incubation Centre BIMTECH.
LQI currently works on a B2B2C and HORECA model and has tie-ups with around 100+ B2B brands like Pitapit, Inner Chef, Donor & Gyros, IHOP, Burgrill, etc.
“LQI’s core differentiator lies within its exceptional product and technology that targets urban youth to upscale lifestyle on a daily basis and parallely helping restaurants to offer fresh beverages to the masses without any hassle” said Sukhbir.
“This startup is selected from first shortlisted startups and 10 more startups are shortlisted for Mr. Sukhbir which he is evaluating. So more funding news is expected soon” said Amit Singal, co-founder of Startup Buddy.