Based in Gurugram, What’s Up Life was founded in 2014 by Gaurav H Luthra. The platform is involved in content development for editorials, social media pages, calendar keeping users abreast of the latest happenings and events across categories.
Confirming on the investment, Ranvijay Singh said,“I liked the platform and the way ‘What’s Up Life’ is reaching out to people with their engaging content and events.”
While, sharing the good news Gaurav H Luthra, discussed how the organisation is looking for expansion planning to operate in Mumbai, Bengaluru, Pune, Chandigarh and Jaipur in the next six months. Currently, What’s Up Life is among the top 3 renowned names that are functional in Gurugram, Kolkata and Hyderabad.
Gaurav further added,
We are planning to launch in various other cities and there are also many exciting events and product upgrades lined up. With Rannvijay being there as a mentor cum brand ambassador, you should buckle up for some excitement and thrill coming your way.
Notably, the online media startup had recently raised $100K from a Skyline Education Group Company. The funding round had the participation of Venture Garage acting as the advisor to WUL that also helped to connect with Ranvijay Singh Singha via their network.
It is interesting to note that star power has always been an exciting factor for startups. Where Bollywood and television personalities have invested in startups being their brand face. Recently, we reported Bengaluru-based fitness startup CureFit recently raised $878.2K from Bollywood star and brand ambassador Hrithik Roshan.
Even cricket players like Virat Kohli, Sachin Tendulkar, MS Dhoni have been counted as prominent names for catalysing power of companies for a long time. Hence, we can say that the glam and glitz of Bollywood is very much crucial for the startup ecosystem to gauge on investment and popularity.