Mumbai-based parenting startup Kidsstoppress has raised an undisclosed funding amount from angel investors. Founder chief executive of IIFL Wealth Karan Bhagat also participated in the investment.
The company was founded by Mansi Zaveri in 2012. Currently, it offers its services across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Pune.
Mansi Zaveri, founder, KidsStopPress, said, “The parenting and baby care segment in India is a very large opportunity and is worth close to $25 billion. At the same time, it is also fragmented and very local in terms of language, culture and geography. At Kidsstoppress.com, we have built the groundwork to address this large opportunity across segments including content and market place.”
KidsStopPress produces both proprietary and secondary content through digital mediums. It offers a loyality card for parents that focuses on benifits for parents and curated events for children. The card gives exclusive access to new brand launches and exclusive events for families.
Radio channel for kids, KSP Radio, which plays audio content exclusively produced for kids. Has 20+ radio episodes that focus on Sports, education & exploration for kids. Brands directly interact with the child and parents.
The company has over 40 leading brands across entertainment, food, activities and shopping for kids. It maintains content relevant to 0-12 yrs old kids. It was also awarded as the Best Parenting Website in 2014 and a winner in Women in Niche Disruption at SheThePoepleTv awards.
The funds raised will be used to expand its services in more cities across the country and to improve its technology and strength of team.
The company is running a beta version of a curated marketplace model for parenting and kid products to help parents discover products on the Kidsstoppress platform.