[dropcap]B[/dropcap]engaluru based healthcare startup that provides social care support for senior citizens has raised an undisclosed amount of funding from Hong Kong based entrepreneur Rugmini Menon, it said in a press statement.
This fresh funding will be used to boost up its operations and strengthen its customer management technology.
Founded back in 2015 by Vandana Nadig Nair and Santosh Abraham, the startup provides a range of in-home healthcare services for senior citizens with services like caretaker support, doctors and emergency assistance. Besides that it also provides volunteers to accompany elders through social gatherings, events and support volunteering interests.
“ElderAid Wellness was founded in response to a growing need within my own extended family. I saw my aunts and uncles in Bangalore with children in other cities and countries, who needed help and support and children who visited as frequently as once a month to tend to their parents. It is our dream to be the ‘proxy child’ and support seniors in fulfilling all their needs and aspirations. Our vision is to help elders live happy, healthy and secure lives,” Nair said.
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“Elder support is an evolving space which will come into its own in the next three-five years. Our current focus is to stabilise and grow operations in Bangalore before we set up in other cities across India,” Abraham said.
Valued at $2 billion in 2014, Indian home healthcare business is growing at a 20 percent yoy basis, according to PricewaterhouseCoopers (PwC).