Thursday, April 18

GoodTrust Raises $2.3 Million in Seed-Funding, Launched Digital Legacy Platform

PALO ALTO, Calif., Jan. 26, 2021– GoodTrust, a digital-legacy platform has closed a $2.3 million seed funding round led by Bling Capital, Synetro Ventures, Azure Capital Partners, and Silicon Valley angel investors including Nikesh Arora, Bobby Lo, and Christian Wiklund.

Other angel investors feature several current and former Google executives including Scott Levitan, Arjan Dijk, Tony Fagan, Jori Pearsall and Gopi Kallayil.

Founded by former Google executive Rikard Steiber, GoodTrust provides a secure digital-legacy platform for online accounts, social media, financial accounts, photos, documents and more.

GoodTrust provides a straightforward and simple way of managing all these assets today as well as designating and sharing access with loved ones and other trusted third parties to organize, secure, protect and preserve anyone’s ‘digital afterlife.’

In addition to planning for the future, GoodTrust also helps families who lost someone take care of the deceased person’s digital assets by memorializing social media pages (e.g. Facebook), secure photos (e.g. Google Photos), stop subscriptions (e.g. Netflix), and close down accounts (e.g. LinkedIn).

GoodTrust also recently launched new features including Last Goodbyes to create a time capsule with an email, social post or video that can be shared after someone passes away.

Mike Kwatinetz, a founding General Partner at Azure Capital added, “People create a will to ensure the division of their physical assets among heirs takes place according to their wishes and GoodTrust enables the same control over digital assets, memories and reputation. Over time, using GoodTrust should prove to be equally as important as the traditional means.”

Steiber, GoodTrust CEO, said, “We believe that everyone has the right to control their digital afterlife and that your priceless memories and assets do not get lost forever after you pass away. We have an exciting product roadmap ahead to help preserve anyone’s human story in the digital world.”