Planet GoGo Pvt. Ltd, which operates news aggregation website Planet Gogo, has raised an undisclosed amount in a seed round from HT Media Ltd through its subsidiary HT Digital Media Holdings Ltd and US-based investment firm North Base Media (NBM).
The fund will be used in growing its user base, Damandeep Singh Soni, co-founder of Planet GoGo, said on Friday.
The three-month-old company aggregates news and entertainment content from over 60 partner publishing sites including HT Media and displays them on the lock screen of mobile phones.
“With the ever-increasing number of smartphone users, GoGo focuses to revolutionize content consumption for mobile users without having them to spend for it. A large part of the population today rely on apps for everyday content needs and GoGo provides users with curated quality content on the go,” said Rajat Gupta, co-founder, Gogo.
The company was launched in September while its app was launched in November. It makes money by publishing advertisements on its platform. It declined to talk about its clients.
“GoGo is focussing on an enormous market opportunity. Its vision of delivering relevant content to large audiences in a high-impact setting makes incredible sense,” said Marcus Brauchli, managing partner of NBM. NBM largely focuses on media and media technology companies for investments.