POPxo, a digital community for women, has raised Rs 20 crore (USD 3.1 million) in fresh funding, led by IDG Ventures India and Kalaari Capital.
The investment round also saw participation from GREE Ventures (Japan), Summit Media (Philippines), Atul Goel and Gurpreet Singh, POPxo said in a statement today.
POPxo had previously raised over Rs 15 crore in funding through multiple rounds from investors including IDG Ventures India, Kalaari Capital, Google executive Rajan Anandan, Caratlane executive Mithun Sancheti and others.
“Our platform allows women to connect with others. We focus on leveraging our large user base to generate transactions beginning with affiliate e-commerce, across categories,” POPxo founder and CEO Priyanka Gill said.
The platform attracts over nine million users every month. While POPxos audience is primarily women, about 20 per cent is male. It gets over 70 per cent of its traffic from outside the top five cities.
Karan Mohla, Partner at IDG Ventures India, said POPxo has become a dominant and enduring media brand and has created a platform for the largest and most engaged community of women in India.