Mumbai based RAW Pressery, run by Rakyan Beverages Pvt Ltd that provides cold pressed juices, has raised $6 million funding from its existing investors.
The round saw participation from VC Firms- DSG Consumer Partners, Sequoia Capital and Saama Capital.
The four year old startup had earlier raised $4.5 million in a Series B round from Saama Capital, DSG Consumer Partners and Sequoia Capital.
RAW Pressery will be utilising its funds to boost its monthly production capacity to 5.5-6 lakh litres from 3.5 lakh litres. A small part of the proceeds will be used to ramp up the company’s cold chain logistics infrastructure and for marketing campaigns as per the source Mint.
The company is selling its products through retail outlets and also runs a subscription based model. It claims to have 25,000 active customers, and produces 8,000 bottles a day. It is currently entertaining 15 cities across the country.
RAW Pressery is among a handful of Indian startups that cater to the growing demand for healthy ready-to-drink beverages. In the juice category, cold-pressed juices are capturing the consumer’s imagination as they are perceived to be healthier than other packaged products. Investors are, therefore, betting big on this segment.