Mumbai based RAW Pressery, run by Rakyan Beverages Pvt Ltd that provides cold pressed juices, has raised $6 million funding from its existing investors.
The round saw participation from VC Firms- DSG Consumer Partners, Sequoia Capital and Saama Capital.
The four year old startup had earlier raised $4.5 million in a Series B round from Saama Capital, DSG Consumer Partners and Sequoia Capital.
RAW Pressery will be utilising its funds to boost its monthly production capacity to 5.5-6 lakh litres from 3.5 lakh litres. A small part of the proceeds will be used to ramp up the company’s cold chain logistics infrastructure and for marketing campaigns as per the source Mint.
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The company is selling its products through retail outlets and also runs a subscription based model. It claims to have 25,000 active customers, and produces 8,000 bottles a day. It is currently entertaining 15 cities across the country.
RAW Pressery is among a handful of Indian startups that cater to the growing demand for healthy ready-to-drink beverages. In the juice category, cold-pressed juices are capturing the consumer’s imagination as they are perceived to be healthier than other packaged products. Investors are, therefore, betting big on this segment.
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