Dragons Den is a BBC Television Series in the UK where entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires willing to invest their own cash. The Gujarati hopeful to enter the Den on Sunday the 21st August 2016 along with her business partner from Kerala was Manisha Solanki.
Manisha lived most of her life in Paris, France and decided to move to London after spotting Cocofina in 2007 at the SIAL trade show in Paris. Having enjoyed the taste of coconut from a young age acquiring a 50% stake in the business was an easy choice.
Cocofina won the coveted Excellence in Food and Drink Award in 2005and has never looked back since. Fast forward to 2016 and Cocofina now has a range of 30 products and is sold in thousands of stores in 28 countries including iconic stores like Harrods. Thought of as a premium brand, it has achieved growth year on year and is proud of its proprietary quality control process, which has ensured this standard is maintained. Cocofina won seven Great Taste Awards from The Guild of Fine Food in2015.
Manisha and Jacob struck a deal with two multi-millionaire investors Sarah Willingham and Nick Jenkins for £75,000 for 10% equity each with an option to buy back 5% from each investor.
Manisha commented that this was a dream come true for Cocofina. The Dragons will bring experience and contacts to Cocofina.