Online fantasy gaming platform BalleBaazi.com has raised USD 4 million (nearly Rs 30 crore) in series A round.
The funds were raised from two private equity funds based out of Singapore and Delhi, the company said in a statement.
The funds will be utilised to expand its business to newer markets and enhance gaming experience for users, which stands at around 3 million at present, it added.
“Online gaming industry in India is growing marvellously and is poised to grow even faster. The potential is huge and the funds will certainly pave way for newer innovations and catalyse our upward journey at BalleBaazi,” BalleBaazi.com CEO Saurabh Chopra said.
It also plans to introduce more games under the umbrella of fantasy gaming, thus engaging with audience across different genres of sports, the company said.
Recently, BalleBaazi.com had received funding of USD 1 million from Baazi Games, its parent company.
It had signed the former India cricketer Yuvraj Singh as brand ambassador.