A do-it-yourself (DIY) app maker platform forBinary based in Mumbai has raised seed funding from JRS Investments and other angel investors. The amount raised by the company in this funding round has however not been disclosed.
According to Shrey Singh, co-founder of forBinary, the company will be using these funds to accelerate its growth and expand product offerings. The company basically operated a software-as-a-service (SaaS) platform that allows business-to-business (B2B) enterprises go mobile instantly, without the need for writing codes.
Launched in 2016, the company was founded by a group of IIT Bombay and IIT Delhi alumni, Anish Sankhe who is the chief executive, Ashish Ranjan, who is the tech head and Singh, the chief business officer of forBinary.
“Organisations, especially SMEs and others who are short of funds or technologically behind, can address their communications and process challenges effectively and inexpensively by creating custom mobile solutions through our platform,” said Anish Sankhe.
The platform’s priority targets are the micro, small and medium enterprises (MSMEs) to whom it provides ready-to-use modules on communications and processes that allow these ventures to build and modify their mobile solutions to oblige to a range of use-cases.
Through this platform, the MSMEs and large enterprises build custom mobile solutions for different use cases that include customer management, employees and dealers/distributor engagement and data collection. Along with this, government organizations and miscellaneous organizations such as NGOs, communities or associations make use of it to set up solutions for civic engagements, surveys and data collection.
“We are working on having the progressive web apps facet attached to our platform in 6-12 months. In the next 18 months, once we have more feature modules and integrations on our platform, we will be able to create an all-income business suite that’s specifically designed for MSMEs. After that’s established, we will introduce mini mobile ERPs,” Singh said.
An interesting thing about the platform is that it works offline and has a light SDK (software developer kit) for economy smartphones. It operated in eight regional languages. The company gets clients basically through online marketing and its reseller channels.
The company also stated that it has over 40,000 app users from solutions set up on its platform by over 220 clients. At present, the company’s main aim is to develop mobile apps, but it further plans to launch several other mobile solutions like progressive web apps and mobile enterprise resource planning (ERP) applications to expand its tech offerings.