Anand Mahindra, Chairman of Mahindra Group has invested into India’s largest digital storytelling platform for women SheThePeople.TV, founded by award winning journalist Shaili Chopra.
Mr Mahindra has invested in his private capacity in the video platform, which is building a much-needed digital media space and ecosystem for women achievers and is dedicated to championing and promoting their success stories.
Regarding his decision to support the platform, Mr Mahindra said ‘Women need a space that quenches their intellectual hunger, engages, and empowers them with relatable content. With Shaili as founder possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders.
SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and driven primarily by video content. Shaili Chopra’s fifteen years of experience in television and her discerning understanding of the digital media business have together helped her build this to a critical mass within one year of its inception.
The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages.
Commenting on the investment by Mr Mahindra, Shaili Chopra said ‘We are thrilled to see Anand’s belief in our vision and the platform. He is not only a corporate leader with an evolved intellect but also a great supporter of women leadership in various fields. We are happy to have his support, which indicates his desire to back new and progressive ideas as well as new technologies, which extend beyond the traditional formats. Our passion is to identify new and young women leaders as India witnesses millions of women join the work force and share their stories.’