Sunday, November 17

Amazon Largest Third Party Private Label Company Raises $100 Million

NEW YORK, April 12th, 2020– The largest acquirer of Amazon third-party private label businesses Thrasio has secured over $100 million in fresh capital from existing investors which includes Peak6, Upper90, WTI, River Park Ventures, and others.

The funding includes $75 million in Series B Preferred equity and $35 million in additional debt capacity bringing total capital raised to over a quarter billion dollars.

The Series B values the company at over $700mm, a 32x increase in valuation in the last 12 months (since the March ’19 Series Seed financing).

In the last 18 months, the company’s gross revenue has grown from zero to over $200,000,000. Thrasio has acquired over 40 businesses (and integrated them onto its proprietary operating platform), and the team has grown 10x in size (including 20 new hires in the last three weeks).

Thrasio has also been profitable since inception, and now has over $35mm in Pro Forma TTM EBITDA.

Thrasio is the world’s largest acquirer of Amazon third-party private label businesses, having integrated over 40 businesses into their industry-leading operating platform.

The Fulfilled by Amazon (FBA) ecosystem acts as a unique launchpad for brand success, but as small sellers’ niche brands evolve into multimillion-dollar businesses they become complex and capital constrained, prompting many sellers to seek a successful exit. Thrasio purchases these category-leading brands – known for selling everyday products – for a typical purchase price of $1+ million, giving small business owners their hard-won payout. Thrasio then onboards, optimizes, and operates this suite of brands, expanding their reach through marketing, search, product development, and supply chain management, leading to substantial financial and operating growth.