The International online food ordering platform Foodpanda says, that it plans to invest Rs400 crore in the segment operating in India. The mobile food delivery marketplace plans to scale up technology to ensure an uninterrupted experience across the country with such investment. It will further hire about 25000 delivery rider in the next 12-15 months to ensure fast and consistent food ordering.
India where there are 10+ online food ordering businesses like Foodpanda, Swiggy, Zomato, TastyKhana, JustEat, Dominos, Fasso etc, Foodpanda initiated such plan to keep themselves updated for the customers for a harmonious experience. Evolving the technology will not only satisfy customers but also riders and restaurants across all the metropolitan and 2 tier cities in the country says Foodpanda.
The platform that is operating in over 22 countries and territories, has over 15000 restaurants registered from more than 150 cities on its application and website from India.
(Also read: Foodpanda reported 64% jump in Profit)
Foodpanda believes that it is important for the platform to expand and better its services in depth due to increasing urbanisation, growth in the internet usage population, higher incomes expenditure and rising preference for online food services.
“Creating a strong delivery ecosystem backed by technology is one of the most fundamental needs of the Indian food tech industry.”
-says Foodpanda India CEO Pranay Jivrajka. The company, all in all, wants to make a difference in the experience of online food ordering. He further says, “The focus of investment is in line with company’s go to market strategy to make a difference in the food ordering experience of its restaurant partners, customers and riders.”
Foodpanda is now acquired by Cab application Ola, since December 2017, with a commitment to dedicate funds upto Rs 1,300 crore from parent ANI Technologies Pvt Ltd.