Lucky Stars is a phenomenon in the business of apps. Conceived from a simple idea of gratifying users, Lucky Stars is one of the fastest growing app in the industry and has been delighting its users by providing an opportunity to win branded and expensive gifts like smart phones, smart TV’s, two wheelers, gold coins amongst other equally expensive gifts.
Hetin Sakhuja, the techopreneur and the force behind the concept, whose company Interact Mobile Technology Private Limited developed the Lucky Stars app, explains to Team NewsBarons the thought behind Lucky Stars as a ‘Win Gifts for Free’ app, how it is the one of the most meaningful platforms for brand-consumer interaction and its ‘no rider – all benefit’ user approach.
- Explain the USP of Lucky Stars.
Lucky Stars is a simple to log in platform that allows users to win branded gifts by answering one simple question. There are no special skills required to participate, it is a simple process wherein the user logs using his name & mobile number to participate and has a chance to win gifts across categories. Lucky Stars is the year round Santa Claus without the behaviourial clause.
- Brand participation would be a must way forward.
Lucky Stars is a consumer-brand interaction platform wherein the consumers get to win branded gifts and the brands, on the other hand, connect with their audience on a daily basis. We have garnered huge response from people across the country and have been approached by various leading brands to understand the platform possibilities for participation. Going forward, we will introduce more interesting winning possibilities for our users.
- There are multiple sites that offer similar experience.
Lucky Stars as a platform is unique in its approach as we do not gratify our users by keeping riders like long survey, multiple brand experience questions or other equally time consuming processes. Neither do we offer gifts that would not be missed if not won. Our approach was to build a platform that is interesting, easy and fun to be a part of. We have taken into consideration every aspect of seamless consumer experience by absorbing all cost of logistics on winning free gifts, so that the winner is not burdened by any additional cost, if unaffordable. There are no other sites or apps that provide ‘no rider – all benefits’ advantage to its users except Lucky Stars.
- What is the future of this app for brands
Lucky Stars has been developed into a planned platform for brand showcase, product experience and e-commerce. Brands will, in future, get the opportunity to be region or audience specific and even sell their products using the Lucky Stars platform.
- How will you compete with the existing apps that already have a huge following.
Lucky Stars primarily is an app for winning free gifts and brands will get an opportunity to connect with their audience on a larger scale across the nation at a very nominal cost compared to other mediums. We are not competing with any e-commerce sites as that is not our domain. E-commerce for us is an extension of our offering that would derive benefits or savings for our users.
- How are the winners selected.
It is an automated function without any human intervention. The computer selection is random based on the participation and the chosen participant is declared winner.