Friday, March 29

Xiaomi-owned Yeelight Forays into the Indian Market

Smart lighting solutions maker called Yeelight which is owned by Xiaomi has reportedly announced its foray into the Indian market amid the festive season.

The China-based company has introduced four products including a smart lamp, a light strip and two smart bulbs. These products are priced between Rs 2,000 to 10,000 as mentioned by its parent company.

In the initial stage, its products will be exclusively available on Amazon and later, it would also be available at retail outlets and experiential zones of major metro cities.

“With the smart lighting industry in India facing the upward growth trajectory, we are extremely excited to foray into the Indian markets,” Yeelight Founder and CEO Eric Jiang said.

He also stated that the company would focus on smart light segment with quality products at value plus price points. Yeelight products will be imported and distributed in India by its partner PR Innovations. Incubated by SOSVenture, Yeelight became a part of Xiaomi ecosystem in 2014.

Under the brand of both Xiaomi and Yeelight, the company has shipped millions of connected lighting products across 100 countries.