Tuesday, November 5

China’s Meitu Pacts with British Museum to Launch a Woman’s Smartphone

China’s leading mobile internet company, Meitu along with the British Museum is all set to launch a limited edition smartphone by and large for the women. It brings forth Artificial Intelligence (AI) as well as beautification technology.

It’s the first time that the British Museum has partnered with a smartphone company on a co-branded project. The design of the smartphone has been inspired by one of the best and famed Rococo artists named Antoine Watteau.

The beautiful smartphone (a limited edition of Meitu’s V6) is priced at $1,101 (6,999 yuan). The sale of the phone starts from 20th May 2018. It is available from May 20 on jd.com and from May 30 at China Telecom retail stores.

To add to the specifications, the smartphone has introduced Dual-pixel front camera fitted with Optical Image Stabilisation (OIS) technology, which provides photo quality and performance similar to DSLR cameras. The camera also includes various facial improvement effects to beautify the pictures.

Yi Wei, Senior Vice-President of Meitu quoted, “We are not making an ordinary smartphone. It is the art of beauty. We hope that through this cooperation with the British Museum, and by combining art and technology, more people will see and experience the ‘beauty’ of life.”

The Chinese technology company has focused on the beauty and elegance while producing this particular smartphone. The package of this beauty gives romantic and plush vibes, which makes the smartphone even more luxurious. The smartphone is specifically made for the prosperous and booming female economy across the globe.

The limited edition V6 comes with beautiful ECCO leather case and a cosmetic brush set. The phone has two variants in terms of color i.e Elegant Purple and Capital Red, which is sure to attract the ladies out there.