Tuesday, November 5

Beijing Based LeEco Launches Driverless Electric Concept Supercar

Chinese technology company LeEco today unveiled what it claimed to be the world’s first driverless electric concept supercar.

The company, which has an aggressive strategy for Indian smartphone space, also launched three smartphones, Le 2, Le 2 Pro and Le Max 2, and two premium televisions Le Super 4X50 and Pro/X50.

The LeSEE supercar encompasses a unique internet design, with a large and flamboyant LED screen. The car works on the idea of “inter-connection” and offers fully-automatic driving functions. It can also learn on its own with facial recognition, emotion recognition, system recognition and path recognition.

The company did not share details of the car with regard to commercial launch, time and money invested in developing and price tag, among others. All it said was it will offer a top speed 130mph and is completely developed by LeEco.

The car was unveiled by LeEco founder Jia Yueting and Le Supercar co-founder Ding Lei here ahead of the Beijing Auto Expo beginning later this week and showed the automated driving capabilities of the supercar.

The company said the electric car, based on LeEcos intelligent shared transportation ecosystem, will be formally unveiled at the auto expo. It also announce a partner for commercially developing the car.

Phones come with USB type-C audio port featuring CDLA (continual digital lossless audio) technology to offer high-quality audio and flaunt a metal unibody design.

LeEco Le 2 has a 5.5-inch full HD display and is powered by MediaTeks Helio X20 tri-cluster deca-core processor paired with 3GB RAM and 32 GB storage apart from a 16-megapixel rear camera, and an 8-megapixel front camera. The phones run on Android 6.0 Marshmallow OS.

Le 2 is priced at 1099 yuan, Le 2 Pro at 1499 yuan and Le Max 2 at 2099 yuan.

These phones will be launched in India in a phased manner during this year, the company said.

The company also launched three models of fourth generation super televisions under the label of Super 4X50 Pro/Super 4 X50/Super 4 X50 CSL. All the three TV models come in 50 inches with 9.9 mm ultra-slim metal bodies, high-speed flash drive, as well as HDR technology.

The Beijing-based LeEco, earlier known as LeTV, is a pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs over 10,000 people and was the world’s first video company to go public.