Wednesday, October 4

Baidu Partners With US Chipmaker to Bolster Project Apollo

Amercian data conversion and signal processing company Analog Devices (ADI) has entered into a collaboration memorandum of understanding (MOU) with China’s biggest technology company Baidu, for the purpose of improving and developing the Chinese company’s autonomous driving technologies.

The partnership was taken forward on Tuesday and it is expected to bolster the autonomous driving solutions for Project Apollo, Baidu’s autonomous driving system platform, including sensor fusion, algorithms and ecosystem partners. The US and the Chinese company will together share resources and set up sensing and navigation applications such as RADAR and LIDAR for Project Apollo, and also and digital signal processing (DSP) products.

“ADI offers groundbreaking advantages in autonomous driving, cabin electronics, and EV and HEV powertrain. We are excited to collaborate with Baidu and are committed to offering our cutting-edge solutions to help advance technologies in this fast emerging and evolving era of smart driving,” said Chris Jacobs, Vice President, Autonomous Transportation and Safety at Analog Devices.

Analog Devices or ADI is one of the leading high-performance analog technology companies focused on solving the toughest engineering challenges. The company also stated that the partnership will focus even on offering solutions focused on intelligent connectivity important for the future of smart traffic“.

Baidu is currently in the process of developing autonomous buses under the project Apollo and thus, these industry-leading high-performance products and solutions are playing a crucial part in assisting them in developing the next generation autonomous driving experience. Earlier, the popular car maker BMW signed a contract to join Baidu’s Apollo as a board member.

The collaboration of the US company Analog Devices is sure to boost up the autonomous driving space of Baidu and it might be interesting to witness the experience of the upcoming autonomous Apollo vehicles.