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12Sep By NitishNo Comments

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Snapdeal Unveils a New Brand Identity Using Fresh Website and Logo Designs

Snapdeal, India’s largest online marketplace, today announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India. The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the new positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi” The new brand identity focuses on the lives, dreams and aspirations of the consumers and is the culmination of an intense effort involving deep research and involvement of top creative agencies fro...

Patanjali Start Operation in International Markets, Setup Unit in Bangladesh & Nepal

11Sep By AdityaNo Comments

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Patanjali Start Operation in International Markets, Setup Unit in Bangladesh & Nepal

Yoga guru Ramdev-owned Patanjali group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future. "We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia," Baba Ramdev told reporters here. "We should be concentrating in poor countries as the profits from those countries will be utilised for development work there itself. "The entry to Pakistan and Afghanistan will mostly depend on the prevailing political situation, and if the situation is politically conducive, units will be set up there," he said. He said their company products are reaching right up to Canada. Patanjali has already entered Azerbaijan which ...

Flipkart & Snapdeal Will Hire 20000 Staff Ahead of Festive Season

11Sep By Press Trust of IndiaNo Comments

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Flipkart & Snapdeal Will Hire 20000 Staff Ahead of Festive Season

E-commerce major Flipkart expects to hire over 10,000 temporary staff to ramp up its delivery and logistics service to meet the festive demand. The move comes as part of the preparations being made by e-commerce companies as they launch offers to boost sales during the upcoming festive period. "With the festive season coming in, we are confident that Big Billion Days (sale) will be bigger and better than before this year. "In addition to having the new capability of alternate delivery model, we are looking at hiring more than 10,000 temporary staff in logistics and last mile across the country," Flipkart Chief Administrative Officer Nitin Seth said. This will be done to meet the massive demand that Flipkart expects during the festive season, he added. Flipkarts rival Snapdeal al...

Facebook Launches Tools to Help Businesses Expand Internationally

11Sep By AnkitaNo Comments

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Facebook Launches Tools to Help Businesses Expand Internationally

Social networking giant Facebook has announced the launch of new tools to help businesses go global. As per the new tools launched, there are three new solutions to help businesses expand internationally, which include finding new customers in new countries, under which businesses can now use a new feature in the lookalike audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads. Secondly, finding new countries to grow your business. Under which any business who wants to increase installs of app, increase engagement in app or increase conversion on site can now target people worldwide or in a specific region. Facebook will then deliver ads to selected regions and then opt...

10Sep By AnkitaNo Comments

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Pokemon Can’t Survive in India

Pokemon Go - the game, is trending amongst youth all over the country and is catching more attention because of its outdoor playing feature replacing indoor alternatives like PS3, video games. The virtual game drives youth to go to multiple locations and play in natural surroundings; the basic idea is to catch the pokemon that arrive on screen. Do you know, every time one steps out to catch a pokemon, chances of catching a Pikachu is 10 times lower than getting killed due to air pollution? In its latest video, 'Hawa Badlo' comes up with a hilarious depiction of a Pokemon character which becomes real and comes to India. The video starts with a girl playing with her pokemon and happily chasing him on the roads. Suddenly the pokemon is spotted struggling with his breath while running on...

Dell to Cut 2,000-3,000 Jobs as EMC Deal Closes

9Sep By reutersNo Comments

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Dell to Cut 2,000-3,000 Jobs as EMC Deal Closes

Dell Technologies, which completed the acquisition of data storage company EMC Corp on Wednesday, will cut 2,000-3,000 jobs, Bloomberg reported. Most of the job cuts will be in the United States, Bloomberg reported on Thursday, citing people familiar with the matter. The layoffs will be mainly in supply chain, marketing and general and administrative divisions, Bloomberg said, adding that the combined company has 140,000 employees. "As is common with deals of this size, there will be some overlaps we will need to manage and where some employee reduction will occur," Dell spokesman Dave Farmer said. He, however, declined to comment specifically on the report. Dell, which was taken private by founder Michael Dell along with private equity firm Silver Lake Management in 2013, agre...

Myntra Introduces Try and Buy New Feature

8Sep By PriyankaNo Comments

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Myntra Introduces Try and Buy New Feature

Myntra announces the introduction of 'Try and Buy' (T&B), a new service option aimed at breaking the final barrier to shopping fashion online. Considered to be the Holy Grail for fashion E-commerce, T&B allows for the 'touch and feel' factor to seep into the world of online shopping, especially fashion, where it is expected to bring about a huge change in the way traditional buyers look at buying apparel online. Ashutosh Lawania, Co-founder, Myntra, said, "Try and Buy is an important step towards offering consumers a hassle-free online shopping experience and encouraging more offline buyers to shop online. This new concept will open up online fashion to a whole new section of buyers." Offline shoppers have expressed apprehension over the lack of touch and feel in the case of onli...

InMobi Launches a Suite of Advanced Video Ad Formats

8Sep By AdityaNo Comments

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InMobi Launches a Suite of Advanced Video Ad Formats

InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos. Mary Meeker's recent report on Internet trends shows a 55% growth in smartphone usage in India, making it the second largest market globally. In parallel, InMobi saw a 150% growth in video ad plays on mobile in India in the first half of 2016. Clearly, Indian users are adopting mobile as their first and primary device for consuming video content. As advertisers build their arsenal...

Just Jobs Launches a Unique Job Portal Designed for Blue Collar Sector

8Sep By AnkitaNo Comments

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Just Jobs Launches a Unique Job Portal Designed for Blue Collar Sector

Just Jobs is on a mission to empower the unserved informal sector of India by connecting skill with opportunity. Just Jobs is excited to announce the launch of its one-of-a-kind, fully-featured job portal, Just.Jobs, exclusively designed for entry-level jobs sector. Just Jobs is an innovative staffing startup that connects blue collar job seekers with employers from both households and small-to-medium sized businesses offering job opportunities. Just Jobs, India's most economical, reliable and completely ad-free online job board for blue collar jobs, is in line with the Indian Government's vision of 'Digital India', 'Skill India' and 'Make in India' ventures. It is committed to serve as a neutral facilitator to empower employers and the job seekers connect easily to meet their respective...

Now, Access Driving Licence on Your Mobile Using DigiLocker

7Sep By Press Trust of IndiaNo Comments

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Now, Access Driving Licence on Your Mobile Using DigiLocker

Citizens will now be spared from the hassle of carrying physical driving licences and vehicle registration certificates (RCs), which can be accessed online or on their mobile phones using DigiLocker. Launching the integration of DigiLocker with the Driving Licence and Vehicle Registration system of the ministry of road transport and highways today, Union minister Nitin Gadkari said citizens can use these as valid identification at airports too. The digital driving licence and vehicle registration documents will be available on citizens cellphones via the DigiLocker mobile app and this will ensure authenticated on the spot verification by various law enforcement authorities like the traffic police. "The system will not only eliminate corruption but is a mega step towards realising Pr...

Simplilearn Appoints Ashish Virmani as VP – Marketing and Categories

7Sep By PriyankaNo Comments

News

Simplilearn Appoints Ashish Virmani as VP – Marketing and Categories

Global ed-tech company Simplilearn has further strengthened its leadership team by the appointment of Ashish Virmani as Vice President – Marketing and Categories. Ashish will focus on driving growth for the business through integrated plans across marketing and category functions. Ashish comes with over 11 years of diversified experience across India’s fastest growing start-ups and established FMCG brands as well. He joins Simplilearn from FreeCharge where he was the Associate Vice President – Marketing. Prior to that, he used to head Offline Marketing initiatives at Flipkart. The appointment is the latest in a series of strategic hires by Simplilearn, as a part of building a strong leadership team for its rapidly growing presence in India, U.S and other markets. In March this year, t...

Bihar Govt Approves Start Up Policy For Entrepreneurs

7Sep By Press Trust of IndiaNo Comments

INDIA, News

Bihar Govt Approves Start Up Policy For Entrepreneurs

The Bihar government today gave its nod for the launch of a Start Up venture capital fund which will encourage young entrepreneurs in the state to start new ventures. The approval to the Start Up policy, 2016 was given at a meeting of the cabinet presided over by Chief Minister Nitish Kumar. The Start Up venture capital of Rs 5,000 crore formed part of the CMs seven resolves, which the grand secular alliance government has adopted as policy of governance for the next five years. The cabinet gave its nod to 31 proposals of different departments at the meeting this evening, Principal Secretary Cabinet Coordination department Brajesh Mehrotra told reporters. The state cabinet gave its go ahead to Information and Public Relations Department proposal to revise advertisement rates as par...