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India Lays Foundation For a Fintech Revolution

18Sep By reutersNo Comments

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India Lays Foundation For a Fintech Revolution

India is setting a new global standard in fintech. A new instant online payments system, tied to national biometric identity data, launched in recent weeks. Together with an explosion in smartphone usage, this could help the world’s fastest-growing large economy skip traditional financial infrastructure like cash machines, debit cards and point-of-sales machines – speeding up a move to a cashless economy. The so-called “Unified Payment Interface” is unlike anything available in China or the United States. It enables secure, real-time transfers from one person to another, or to a company. UPI enables individuals and businesses to manage money held across multiple accounts at various banks through a single mobile application – and not one that necessarily belongs to the customer’s own ban...

Why Startups Should Follow “Fake it Till You Make it” Formula

28Aug By No Comments

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Why Startups Should Follow “Fake it Till You Make it” Formula

Since we launched our startup nearly 4 months ago, a certain question has weighed heavily on our minds. As we invest our time and money building our product there’s always been the burden of uncertainty… what if we spend a year building a product that nobody wants? All the best server architecture, best people, capital, budgets and deadlines mean nothing if we’re building the wrong thing. So how do we make sure we’re actually building something people want? This leads to the next question: how can we know they’ll want it without first having the product so they can use it? It’s the classic chicken and egg problem. Work Smarter, Not Harder As with most complex problems in life, the eventual answer was quite simple… fake it until we make it. Forget asking friends, family and associa...

My Learning From Chinese Citizens About Indian Online Market

25Jul By No Comments

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My Learning From Chinese Citizens About Indian Online Market

We often compare India with China, especially when it comes to online markets. Both countries have a lot of similarities. They have a huge set of diverse population that are culturally, linguistically, geographically, and socially varied. Their primary language is not English. But, there are some glaring differences between the two countries, too. And we should learn from them. In my most recent visit to China, I met over 15 companies (large and small) in the IT and digital technology space. Their respective founders or their representatives presented their growth and plans to over 25 CEOs from Indian companies. Here are my key takeaways from the trip: Learn Globally. Implement Locally China has a large captive market to cater to. About 30% of the Chinese founders I met...

Artificial Intelligence: A Future Face Of The Startups

3Jul By RishabhNo Comments

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Artificial Intelligence: A Future Face Of The Startups

With the effort of Tesla of introducing AI to self- drive capability,it has shown others the infinite possibilities AI is sitting upon! In the near future, AI might get so involved and integrated in our daily lives that we could not imagine a service without it. The field of artificial intelligence has a transformative capability over many things that govern our daily lives. Companies from the fields of Tech and Automobiles are leaving no stones unturned to integrate AI in their systems. Legacy companies won't have a choice — consumer demand will compel them to invest in new technologies and AI is a prime example of the breakthroughs they seek. As computers get smarter and learn more, many of the factors causing accidents, injuries and fatalities will disappear. With the adv...

Power of Email Marketing- $38 in Revenue, For Just $1 Investment

1Jul By No Comments

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Power of Email Marketing- $38 in Revenue, For Just $1 Investment

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion tips all small businesses can use: Include descriptive tags with your images - Online publication MarketingCharts cites data revealing that the average person receives more than 400 commercial emails a month. Emails that include images can help your small business stand out in an already-crowded inbox, especially if you choose those that evoke an emotional response to a product, a promotional campaign concept, or your brand. However, email marketing now comes with a “catch ...

India is Primed for the ChatBot Revolution

25Jun By No Comments

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India is Primed for the ChatBot Revolution

On my way to work in Bangalore last week (I’m an intern at a chatbot company), I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first, I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show host said something curious: “WhatsApp us your messages at…”. I realized that, in India, WhatsApp isn’t a feature or an app like Uber or Swiggy but rather a basic utility like Internet or cell reception. While those in the Western world were first exposed to the Internet through web pages on the desktop, Indians came online through WhatsApp. Today, if you want to stay in touch with your family and friends, you need WhatsApp. The phrase “WhatsApp me” has replaced the phrase “call me” or “message...

13 Handy Tips to Travel the World with Almost No Money

21Jun By AnkitaNo Comments

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13 Handy Tips to Travel the World with Almost No Money

As far back as I can remember I always wanted to become a globetrotter for whom the journey is more important than the destination. But the society advised me that uprooting my life to do so would stray me from the old path to success. And so, I settled for a ‘responsible’ path to adulthood: attend a college and find a decent job to build a comfortable life. But after making all efforts to adjust my poor soul in the corporate life, I quit. I was happy to be out of the rat race, but somewhere in deep; I had a fear for my next voyage. At that moment, I realized, dreaming is easy, but the hard part is jumping. After all, we all have responsibilities: bills to pay and mouths to feed. That's why many passionate travellers decide to become a digital nomad in order to achieve their travel...

My Sales Experiences- From Class 11th (Fund My Education) To Running a Startup

16Jun By No Comments

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My Sales Experiences- From Class 11th (Fund My Education) To Running a Startup

It was the September of 2014. Indian entrepreneurs were making headlines. Funding, valuation, and bootstrapping were among the most common words in the newspapers. India was becoming hottest destination for venture capital. I was already selling Indian dresses to NRIs through Instagram to fund my college education. The headlines gave a spark to my desire to become an entrepreneur. I began searching entrepreneurs group on Facebook and Google and came across a meetup group 'Entrepreneur's Walk run by Piyush, an IIT Kanpur alumni. I kept attending the meetups regularly, got to know Piyush better and realized he was looking for a co-founder as well. We went on to co-host 18 more meetups together, met a lot of founders (Deepak of Shifu, Blaze of Stayuncle, Umang of Bonita India, Ashim of ...

5Jun By No Comments

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My Failure Resume – Ankur Warikoo

I am extremely grateful to be where I am in life. But there were several moments when I wasn’t. It is so easy for us to take our failures seriously and consider them the end of the road. I am the biggest proof that self-doubt exists, and I am equally the best proof that one can overcome it – it’s just a battle that never stops. Inspired by Johannes HausHofer’s CV of Failures, I share mine below. With the hope that people realize their problems and challenges are similar to everyone else’s. What may be different is the reaction to it. Or their acceptance in the first place. At the end of the day, when you undress yourself, the scars tell a story that only you know of Don’t wish for more scars But be surely aware of the ones you have Perhaps one day you will be proud of the...

Decoding: The Growing Role Of Data In Sponsorship

23May By NitishNo Comments

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Decoding: The Growing Role Of Data In Sponsorship

The Audience remains at the heart of the sponsorship proposition. However, it is no longer exposure, impressions generated or image transfer that drives and determines value. Rather—thanks to data—it is the ability to engage, involve and connect with fans that raises sports, events, entertainment, nonprofit, cultural, association and other partnerships above mere marketing. This is not a recent change; at least not on one side of the fence. Data-led, digitally enabled personalization has been at the heart of many brand marketing initiatives since the turn of the century. More recently, as the technology cost of delivering personalization has been reduced, rightsholders in some areas of entertainment—cinema, for example—have begun to take the initiative in this space. Most others, howeve...

21May By No Comments

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4 Ways Small Businesses Should Leverage Text Message Marketing Campaign

If your business has ignored text message marketing, it’s time to rethink your strategy. Short message service (SMS) has a massive audience, as more people own mobile phones than ever before. More importantly, text messages have an incredible read rate — 98 percent of all text messages are opened by the user. Considering that email marketing open rates tend to fluctuate between 20 and 30 percent, depending on the industry, this is clearly an incredible opportunity. Here are four important ways you can get started with your own text message marketing campaign: Provide Coupons and Discounts Directly Offering coupons or special promotional deals is a great way to immediately boost sales, and text messaging provides the perfect channel. As we learned above, your audience will be...

Building a Startup in Pakistan: The Good, The Bad & The Ugly

12May By No Comments

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Building a Startup in Pakistan: The Good, The Bad & The Ugly

Startups and entrepreneurship are the buzz words in today’s world. The seemingly overnight successes of Google, Facebook, Twitter & Uber have inspired people, especially young university graduates, to stop working for others and go out to try their luck. Over the last 5 years, we have seen exponential growth in the number of startups across the world. Being a founder of a potentially million dollars startups at a young age is the most cool you can get these days. To attain a high level of achievement you will need to take advantage of platforms that can support you in reaching your potential. You can find out more about why this is important at this website. Moreover, it is important that startups market themselves in an effective fashion. Starting a business also is based on business rela...