ANALYSIS | Pixr8 News

Decoding: Tips on How to Use Facebook For Your Small Business

11Jun By PriyankaNo Comments

ANALYSIS

Decoding: Tips on How to Use Facebook For Your Small Business

Using social media is an affordable option for small businesses that are looking to productively engage with their audience and generate buzz for their products and services. However, staying informed about changes to existing platforms presents a serious challenge to marketing professionals as even the savviest of Facebook users might be unaware of new features that could benefit their efforts. People are spending 50 minutes on Facebook each day according to a recent New York Times article. It’s more critical than ever to make your Facebook Page work for you. Facebook is constantly changing, meaning your strategies must also. Whether you want to build your Facebook following, or simply boost your engagement, here’s a look at the hottest Facebook features and trends. Facebook Live...

Majority of Employees Prefer to Work From Home: Survey

10Jun By Press Trust of IndiaNo Comments

ANALYSIS

Majority of Employees Prefer to Work From Home: Survey

New Delhi: A substantial number of employees are interested in working from home with the preference more prevalent among those aged above 45 years, says a survey. HR services provider Randstad today said that almost equal number of men and women opined that they would like telecommuting. "53 per cent of the respondents from India said they prefer telecommuting, while 47 per cent prefer to work from the office every day," it said citing the results of a survey on workplace flexibility. The findings are based on a survey of around 7,500 employees from India. "Almost equivalent number of male (52 per cent) and female (54 per cent) respondents mentioned that they would prefer telecommuting and this preference was high among those aged 45 years and above," it noted. As much as 58 ...

A Report Says Fintech Market is Expected to Double to USD 2.4 Billion By 2020

7Jun By AnkitaNo Comments

ANALYSIS

A Report Says Fintech Market is Expected to Double to USD 2.4 Billion By 2020

Indian financial technology (fintech) market is expected to double to USD 2.4 billion by 2020, primarily triggered by rising customer experiences, e-commerce and smartphone penetration, according to a report. Emergence of fintech companies in India is a prelude to the transformation in payments, lending as well as personal finance that has attracted significant investor interest, the joint report by KPMG India and Nasscom 10,000 Startups said. "Investor inclination in startup funding is evident in the swelling number of angel deals from 370 in 2014 to 691 in 2015 and investments increasing multi-fold from USD 247 million in 2014 to USD 1.5 billion in 2015," the report said. Global fintech investments rose to USD 19 billion last year with more than USD 8 billion coming from...

5Jun By AdityaNo Comments

ANALYSIS

Nearly 3000 Fitness Apps Aren’t Science-Based – Study

You may be wasting your time fighting those extra kilos with fitness apps as according to a recent study, many of them lack certified content-expertise or evidence of effectiveness. Overweight and obese people are turning to a multitude of smartphone apps to help them lose weight, but this study said that only 17 (0.5 percent) of the apps identified by the researchers have been developed by a certified health organisation or university. Also, there is no published evidence of the effectiveness for weight-loss or weight-gain prevention apps. Overweight and obesity is a major health challenge worldwide, demanding new, cost-effective approaches for life-long treatment and prevention. The mobile 'app' technology revolution offers new potential approaches for receptive, younger, people, w...

Warehouse Demand For E-commerce Firms Increases 22% in 2015: Study

31May By NitishNo Comments

ANALYSIS

Warehouse Demand For E-commerce Firms Increases 22% in 2015: Study

E-commerce has emerged as one of the key drivers for warehouse realty after third party logistics operators in 2015, a recent study by property consultant CBRE South Asia. Third party logistics operators constituted 30 per cent of the total demand for warehouse realty followed by e-commerce at 22 per cent. Nearly 2 million sqft of warehousing space was taken up by e-commerce firms in 2015, which is a significant jump as the share of the sector rose from a meagre 2 per cent of the total warehousing demand in 2012, to around 22 per cent during 2015. On the same lines, office space demand from e-commerce firms witnessed a 170 per cent year-on-year growth?from 7 lakh sqft in 2014 to 2 million sqft in 2015. "Investors have begun to show more interest as the growth story of the sector contin...

Funding Squeeze Causing Stricter Evaluation of E-commerce Models

21May By Press Trust of IndiaNo Comments

ANALYSIS

Funding Squeeze Causing Stricter Evaluation of E-commerce Models

A tightening funding environment has prompted Indian e-commerce ecosystem to adopt stricter evaluation norms for business models, with focus on profitability and consolidation, a report said. "We believe this (e-commerce) shake-up may intensify further, leading to the emergence of one or two strong companies within each sub-sector," said the research report by Kotak Institutional Equities. A lack of fresh funding as well as stricter focus on profitability by investors is leading to swift business model changes by companies, it said. Further, the current wave of consolidation among e-commerce players may intensify, leading to fewer, stronger players emerging within each category. "Low valuations may prompt brick-and-mortar companies to take over some e-commerce rivals, in a bid to mak...

80 Percent of India Preferring to Shop Online Instead of Visiting Stores – Report

20May By AdityaNo Comments

ANALYSIS

80 Percent of India Preferring to Shop Online Instead of Visiting Stores – Report

Online shopping is more popular among consumers with 80 per cent of buyers preferring to shop over the Internet instead of visiting different stores to purchase their favourite products, according to a new survey. The study undertaken jointly by Yahoo and Mindshare analyses the shopping behaviour of customers to reveal that 31 per cent shoppers opt for online shopping in order to save the time and effort that might be spent on physically going to stores to buy the same products. About 28 per cent customers are driven to buy online due to the availability of discounts and promotions while the convenience to shop anywhere, anytime attracts the remaining 21 per cent, it said. The study also highlights how more and more customers are taking to mobile phones to make online purchases as c...

CEOs Think Good Talents Go For Companies With Social Values

16May By Press Trust of IndiaNo Comments

ANALYSIS

CEOs Think Good Talents Go For Companies With Social Values

CEOs increasingly believe that the best talent will only join and stay with organisations that have strong values and are focused on benefiting society, according to a survey. "About 67 per cent of CEOs think that in five years, rather than going for the biggest pay cheque, talent will prefer to work for organisations with social values that match their own and they are making changes to their talent strategy accordingly," PwCs 19th Annual Global CEO survey reveals. PwC interviewed 1,409 CEOs in 83 countries for this survey. "We have been increasingly seeing a trend among Indian workforce where the purpose behind their roles and the contribution they make to society, is becoming important. They are willing to make trade-offs against pay for this aspect," PwC India Leader - Peo...

Decoding: Facebook’s Trending Topic Controversy

14May By NitishNo Comments

ANALYSIS

Decoding: Facebook’s Trending Topic Controversy

What's behind the accusations that Facebook is manipulating its "trending topics" feature to promote or suppress certain political perspectives? According to the technology blog Gizmodo, a former Facebook contractor with self-described conservative leanings said Facebook downplayed news that conservatives are interested in and artificially promoted liberal issues such as the "BlackLivesMatter" hashtag. Gizmodo did not name this person. Facebook denied the claims, but the GOP-led US Senate Commerce Committee has sent a letter to Facebook and CEO Mark Zuckerberg requesting answers about the matter. What are 'trending topics'? Facebook shows some of the most popular topics being discussed at any given moment. On browsers, the topics appear on the top right corner, separate f...

Why Water Shortage Will Cut Billions of Jobs? – Report

7May By NitishNo Comments

ANALYSIS

Why Water Shortage Will Cut Billions of Jobs? – Report

The latest World Water Development Report addresses the pervasive relationship between water and jobs, including in industry. It shows how water affects workers’ lives through its presence, its quality and its quantity, and how investments in water and sanitation can create paid and decent jobs, thereby contributing to a greener economy. The report estimates that well over one billion jobs, representing more than 40 per cent of the world’s total active workforce, are heavily water-dependent. Such jobs are found in agriculture, forestry, inland fisheries, mining and resource extraction, power generation and water supply and sanitation, as well as in several manufacturing and transformation industries including food, pharmaceuticals and textiles. Another billion jobs, representing over...

49% Kids Can’t Live Without Social Media – Kaspersky Lab Study

4May By AnkitaNo Comments

ANALYSIS

49% Kids Can’t Live Without Social Media – Kaspersky Lab Study

Kids today spend more of their lives online than offline, according to research carried out by Kaspersky Lab and iconKids and Youth. As kids grow older, offline activities tend to transfer to the online world. Moreover, three-in-four children prefer to use the Internet to get information, rather than any other source. These findings show that children can become even more vulnerable online without parental supervision and support. Children stay close to their mobile devices all day, and even tend to sleep with them, so that they can go online around the clock from any location. The research shows that four-in-ten are reluctant to put their smartphone down even during mealtimes. Furthermore, 23% of parents of 8-10 year olds admitted that their kids take their mobile phones to bed with...

Indian Executives Open to Working With Startups: Survey

1May By Press Trust of IndiaNo Comments

ANALYSIS

Indian Executives Open to Working With Startups: Survey

A half of Indian executives polled are open to work with start-ups as partnering with new-age companies bring in agile and innovative methods, says a survey. However, the other half is still sceptical about working with a start-up, according to annual EY-CIO Klub's Enterprise IT trends and investment survey titled 'the startup gene: a way forward'. The survey, which revolves around the idea of the startup gene, noted that the CIOs of the country can benefit from partnerships with start-ups and by imbibing the attitude of start-up entrepreneurs. About a half of 294 Chief Information Officers (CIOs) polled have shown faith in implementing start-up practices to get their work done. This was supplemented by the fact that 30 percent of the respondents were aligned towards 'Do It For...