Zee Entertainment Enterprises Ltd.’s digital entertainment platform ZEE5 along with Microsoft Azure is all set to host a library of multi-genre and multi-language content.
Through this continued association between both the companies, ZEE5 is planning to leverage Microsoft Azure solutions to empower its platform on an international stage in the near future.
“Ensuring consistent performance for a seamless customer experience and security are of paramount importance to us, and we are extremely happy to partner with Microsoft for this. The elasticity and security they provide have been key to deploying our new service, and in building a more scalable platform,” said Amit Goenka, CEO, Zee International and ZEE5 Global.
On-demand video streaming platform ZEE5 makes use of a fully-managed Azure platform to perform infrastructure maintenance and load balancing. Azure has also helped ZEE5 to accelerate containerized application development within rigid stipulated timelines.
Sashi Sreedharan, Managing Director, Microsoft India stated that the fast-increasing penetration of OTT services necessitates more efficient and secure ways to build scalable streaming solutions.
“Microsoft Azure services has not only enabled ZEE5 to expand their footprint globally, but it can accelerate seamless transition to personalized services in future. We are happy to partner with ZEE5 to cater to the entertainment demands of the global South Asian diaspora,” she added.