POPxo, the popular digital community for women which is based in New Delhi has geared up to introduce its e-commerce platform to sell private label merchandise, said the company’s top executive.
To attract the millennial population, the content platform is entering into selling products ranging from mugs and laptop bags to pouches and tote bags.
POPxo is an emerging platform related to fashion, beauty, lifestyle – everything the modern Indian woman needs.
“E-commerce is a natural step because we already have a large user base because of all the content we produce,” Priyanka Gill, chief executive of POPxo stated. “We realise that there is no strong female millennial product brand in the market right now and that’s why we decided to use the information we have to create a collection of products with strong design language around it,” she added.
As of now, POPxo has raised $11 Mn in funding from investors such as IDG Ventures India, Kalaari Capital, etc. The company is also looking at expanding into fashion and beauty over the next few months.
The new e-commerce platform called POPxo Shop, the e-commerce vertical, which went live on Sunday, will showcase multiple designs across products like phone covers, laptop sleeves, coffee mugs and cushion covers, among others.
The platform will include five segments:
– POP Woman
– So Desi
– Wanderlust
– My POPxo
– Boss Woman
Shubham Jain, business head, ecommerce, at POPxo, said, “From design to production and distribution — we are running the entire process in-house and via our partnerships with service providers.”
POPxo was founded by Priyanka Gill in 2014 and the startup claims to have a user base of 17.5 million which includes 80% of females, that engage in both English and Hindi. The company has various platform through with they reach out to their target audience, be it Instagram, YouTube or any other social networking site.
With the launch of its own e-commerce platform, the lifestyle player seems to create a buzz around the e-commerce space.