Video-on-demand streaming service HOOQ based in Singapore is doubling its India investments and has changed strategy to focus on Hollywood and English premium video content.
This is basically being done to take on Netflix and Amazon prime, and drive growth in India’s highly competitive over-the-top (OTT) video market.
“We are doubling up on our investments for India. We are investing in content, manpower as well as technology,” Zulfiqar Khan, managing director at HOOQ India stated.
On the new strategy, Hooq will narrow its focus on Hollywood and English premium content, and it has started phasing out regional and Hindi content. India is expected to be among the top 10 OTT video markets in the world in four years.
HOOQ will continue its Rs 89 monthly plan. Khan said Hooq’s content price is “a sweet spot” for customers. HOOQ’s rival Netflix charges Rs 500 a month for its starting plan, Hotstar charges Rs 199 per month and Amazon Prime is available for Rs 129 per month.