After all the expansion and growth plans of one of the biggest online food delivery platform Swiggy, the company is all geared up to expand its delivery diversification strategy.
The firm is now planning to start deliveries for various different categories including medicines and grocery and now the company is all set to acquire a bigger portion of the delivery space by increasing the service across the entire hyperlocal delivery market.
“Swiggy is launching a concierge-like service and will enable buying and delivery of products from any store in the city including pharmacies, electronics, groceries and even flower shops, gift shops,” a person familiar to the matter said. “It will also feature a customer-to-customer pick up and drop service. “Swiggy is expecting to grow this business vertical significantly to almost 15-20% of their revenues over the next 2 years,” he added.
At present, a similar service is offered by Bangalore-based Dunzo which is backed by Google and Quikr. The pilot for Swiggy’s diversified utility delivery play is expected to be launched in the months of October-November across Delhi NCR, Bengaluru and Mumbai. This will help further optimization of its 55,000 members strong fleet.
This step is anticipated to add significant muscle to Swiggy’s delivery volume, which is over 14 million orders per month across food delivery alone and also aid topline strongly.
A spokesperson of the company said, “At Swiggy, enabling convenience for our consumers is at the core of how we operate. We’re constantly experimenting with ways in which we can do that better while providing them with a delightful experience.”
The news has come shortly after Swiggy raised $210 million in a round led by DST Global, Naspers, Meituan Dianping and Coatue Management. The latest funding round valued the firm at $1.3 billion. Swiggy’s plans to diversify its delivery offering and build a unified delivery platform comes on the back of increased Chinese investor play in India.
Swiggy’s rival Zomato has also been rapidly looking to bolster its delivery volume for its delivery platform through various subscription-based monetization models. As of June, Zomato claimed to clock about 10.5 million orders on a monthly basis.