Sony Pictures Network India (SPN), the official broadcaster for the FIFA World Cup 2018, which will be telecasted from June 14, was in talks with multiple brands for on-air advertising and sponsorship a few days ago. The company has successfully persuaded 13 sponsors for the international level tournament.
The companies that are sponsoring the most popular one-month long sporting event of the world are:
2) Association of Mutual Funds in India (AMFI)
4) HDFC Mutual Fund
5) Parle Agro
8) Honda Motors
9) Apollo TyresNSE -0.74 %
The company has been moving slowly and steadily towards the targeted ad revenue of 200 crores two days before the start of the tournament. Rohit Gupta, president of network sales and international business, SPN said, “We have received great response from the advertisers.”
According to the words of executives from the media agency, the broadcaster could gather 175-200 crore from the World Cup this year. Recently, Rajesh Kaul, president of sports and distribution, SPN, had stated that the company is aiming around 200-250 crore from the world cup. However, Rohit Gupta declined to convey the exact figures in this regard. “We are looking at doubling the revenue from the last world cup. Advertisers’ interest is great and talks are ongoing with a few more advertisers for spot buys,” Gupta added.
SPN’s over-the-top (OTT) platform known as SonyLIV will offer the Fifa World Cup telecast in four languages that are English, Hindi, Bengali and Malayalam. The matches will be aired across Sony Ten 2 in English and Sony Ten 3 in Hindi, whereas Bengali and Malayalam matches can be watched on Sony ESPN.
SonyLIV will also focus on adding an extra element to the telecast with data such as live scores, player positions, team information, match stats and commentary. The SPN has extensively started its promotions and has huge coverage plans for the Fifa World Cup 2018. SonyLIV will also offer matches on partner platforms such as Xiaomi’s MI Phones and MI TV, Amazon Fire TV, Apple TV, Android TV, CTV and JIO feature phones.