Saturday, September 23

Patanjali Ayurved Earning Reach $2 Million via Online Sales

Baba Ramdev led Indian FMCG company Patanjali Ayurved registered an online sales of up to Rs 15 crore every month and expect it to grow further every month.

“Our online business is between Rs 10 to 15 crore per month, and expecting to increase it further every month. Our online business is doing good despite the fact that we are not offering any discounted sales to the consumers” said CEO of Patanjali, Acharya Balakrishna.

According to Balakrishna, who was speaking at an event, “the company would continue to invest in the food processing and connect with more farmers. This would also create more employment opportunities.”

For current fiscal, Balakrishna said, “We have done better than the last year (FY 2018) and expected, even more, this fiscal. We have tried to improve our internal system last fiscal”.

However, Acharya did not disclose the numbers.

Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi.

In January this year, Patanjali Ayurved has forayed into e-commerce space for its FMCG products, partnering with major players including Amazon and Flipkart.

The company also partnered with eight other online players, including Grofers, Shopclues, BigBasket, 1mg, PaytmMall, and Netmeds, through which its entire range of products was made available online.

According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹30 billion (US$460 million) and some predict revenues of ₹5,000 crore (US$770 million) for the fiscal 2015–16.