India’s largest budget hotel network and hospitality chain, OYO Hotels is gearing up to expand its operations in Malaysia and has committed an initial capital of US$20 million for the expansion.
The company has plans to expand its Malaysian team from 50 to 500 employees where the leadership and employees will comprise of Malaysian locals. Commenting on the recent development, Abhinav Sinha, chief operating officer, OYO Hotels said,
OYO plans to create more than 5,000 new jobs in Malaysia over the next few years, and achieve “twenty-fold increase” by onboarding 1,000 hotels over the next 12 months. We are looking to expand into Sarawak, adding on to the list of 50 hotels it has across major cities in Malaysia, including Kuala Lumpur, Penang, Langkawi, Johor and Melaka.
According to Sinha, “OYO has been creating an edge in the hospitality sector by taking ownership of the end-to-end customer experience, right from the search and booking process to in-room amenities, service-delivery and check-out. We map the customer journey to the smallest detail and providing moments of delight at each step,” said Sinha.
The Hotel chain network has chosen Malaysia as its first port-of-call” in Southeast Asia because of its attractive characteristics such as large internet friendly population and higher than average mobile penetration.
Meanwhile, It is interesting to note that OYO has also announced its entry into the fragmented marriages and wedding space business in India with the help of its separate website called Auto Party.