The online fashion retailer Myntra is making efforts to widen its portfolio of private brands and this time it has launched a plus size apparel brand called Sztori. This brand is designed to suit a larger range of body shapes and sizes.
The particular brand will offer over 225 styles and designs including, Tees, denims, tops, dresses in large to XXXXL (4 times large) sizes for men and women. The price of these apparels will range from Rs 799-1,999.
“Plus-size clothing is in great demand and it was time we offered something substantial in the category, opening up more avenues and possibilities for our customers,” said Manohar Kamath, CXO and Head Myntra Fashion Brands.
He also mentioned that this segment will account for $5-6 billion in the $40-billion Indian online fashion apparel market, by 2020 and this is approximately 10-12% of the overall market, making it an important proposition.
With this, Myntra now has 17 fashion brands under its aegis including Roadster, HRX, Dressberry, Mast & Harbour, All about you, Moda Rapido and Anouk. Also, the fashion retail major had recently partnered with Bollywood actor Saif Ali Khan to launch ‘House of Pataudi’ brand.