Hospitality chain Treebo has launched three sub-brands to cater to different consumer segments. Along with this, the company has also unveiled a new logo.
The Bengaluru-based company stated that it has launched three sub-brands for its hotel portfolio, Trip, Trend, and Tryst, which will operate at different price points, along with having different amenities associated with each.
“As our portfolio grew, it was necessary for us to segregate properties based on the amenities they offered, despite the fact that all properties offered the core quality guarantee that Treebo is known for,” Sidharth Gupta, co-founder of Treebo said.
It has also been mentioned that majority of its property portfolio will be under the Trend brand, which operates in the Rs 1,500-Rs 2,500 price range. Treebo will become the parent brand for all the offerings, and will appear as a suffix in their names.
Additionally, the entry-level brand Trip will operate in the Rs 1,000-Rs 1,500 price range, while Tryst, which was earlier known as Select, will be the premium budget brand, operating in the Rs 2,500-Rs 4,000 price range.
“As part of this vision, we see ourselves as more than just a hotel chain. In fact, we aspire to play a key role in enhancing a traveler’s experience in all aspects of his/her journey,” Gupta said.
Along with this, the company also unveiled a brand new logo, a four-colored pinwheel that will replace its existing green polygon shaped logo.
Treebo claims to have an inventory of 10,000 rooms and 400 hotels in over 85 cities and competes with players like FabHotels and OYO.