Saturday, December 9

Google to Launch its Online Storefront by November in India

The festive season in India is arriving and all the companies are gearing up for it. The technology giant Google is also looking to capture the e-commerce market in the country. Google is planning to launch an online storefront for all its branded hardware products in November.

This store will have the electronic devices including its flagship smartphone Pixel, Chromecast, Google Home smart speakers, and virtual reality headset, Daydream.

The storefront will be a website where Google will merely display its branded and licensed hardware products, however, it will be able to gain access to customer data and have a stronger influence over the buying experience.

“We are looking to launch a Google-branded online store for all hardware launched in India, with an authorized partner who will operate and manage the fulfilment,” a company spokesperson said.

Also, it is being said that Google is in talks with several third-party partners for this, including Ingram Micro. Google’s move comes at a time when other smartphone companies such as Samsung and Xiaomi have been coming up with their own e-commerce offerings.